Scientific Conference STRATEGICA 2026: From Tradition to Creative Economy

October 29, 2026 – How can traditional crafts find their place in the modern economy and become part of new creative and developmental opportunities? This exact question is addressed in the research paper titled “From Tradition to Creative Economy: Sustaining Traditional Crafts through a Case Study of Creative Glass Serbia”, presented at the international conference STRATEGICA 2026.

The paper is co-authored by Hristina Mikić from the Institute for Creative Entrepreneurship and Innovation (Serbia) and Alexandra Zbuchea from the National University of Political Studies and Public Administration (Romania). Through the case study of Creative Glass Serbia and the outcomes International Creative Glass LAB in Serbia co-funded by EU and Swiss Government (Culture for Democracty Programme), the research explores how traditional knowledge and craft skills can be preserved, developed, and integrated into contemporary trends within the creative economy. Special emphasis is placed on the potential to view tradition not merely as cultural heritage to be preserved, but as a valuable resource for creating new products, business opportunities, and sustainable development models.

The STRATEGICA conference is organized by the Faculty of Management at the National University of Political Studies and Public Administration (SNSPA) in Bucharest, in partnership with the National Bank of Romania and the Romanian Academic Society of Management (SAMRO). Participating in the conference was an opportunity to present the research findings to the international academic community and contribute to the discussion on how creativity, innovation, and traditional knowledge can together shape a more sustainable future.

More about the conference: https://strategica-conference.ro/